Here’s the scenario. 2016 is coming to an end. You had revenue goals and company goals.

Maybe you hit them? Maybe you didn’t?

Either way, your business has one objective, ever. Grow!

Like most businesses, you may have spent a significant investment some time ago on a new website and it may have stopped delivering results.

As time moves on, the way that people interact with the web changes with it. Think about it… If you haven’t updated your site in a while, it may not be appealing to the modern audience.

Here are a few things you can apply to your site. If you need a hand with any of them (or all of them…) Get in touch!

    1. I cannot explain enough how much behind the eight-ball you are if your website is not mobile ready. More than 50% of traffic through Google is mobile now. SEO repercussions aside from not having a mobile site, the repercussions of not having a mobile friendly site on your user experience are devastating.
  • Make sure your important items stand out.
    1. Make your phone number, buttons, and calls to action stand out by using colors that clash(in a good way) from the rest of your site. Worried about being obnoxious? Don’t be! You are there to provide a service. A service that YOU ARE THE BEST AT! You need to make sure your potential customers know how to get a hold of you.
      1. This plays into the point above, but Calls to Action are key. You need contact forms that are easy to use, buttons that are clickable, and phone numbers that are legible.
  • Experiment with CTA Placement
    1. There is no sure fire win as far as phone number placement, color combos, and etc. That’s why it’s important to experiment constantly and intelligently. Run your tests two weeks at a time to see how things stack up.

The key┬áis to be where your audience is. Think of it from this perspective… If you’re an electrician and someone’s power goes out, they’re going to be looking for help on their mobile device. How is your brand going to look when you are searched for?