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I have been in love with WordPress for a number of years. The ease of use, the robustness of the plugins, and the fact that it created a “CMS for all.”

There are a lot of themes and plugins that make things complex, which is not what I’ll be talking about today.

The plugins I will be talking about today are easy to roll out, use, and start profiting from.

Here they are, my favorite plugins for Lead Generation:

  1. Contact Form 7. Super easy to use and rarely fails. Even if it does, the WordPress community has stood steadfast behind this plugin and kept it updated. There are a bunch of add ons that can further enhance the Contact Form 7 experience. Databases, SMTP Plugins, and more.
  2. Mailchimp/Mailmunch. Again, very easy and robust right out of the box. You get nice designs for very effective pop-up moduls and can even segregate signups based on a pop-up or sidebar form.
  3. Landing Page Designers. OK, so this isn’t a specific plugin, but more or less a concept. I am personally constantly testing different options and hope to have a more conclusive recommendations soon. Anyway, the concept is simple: Simply test your layout to see what gets the best response. Very powerful.
  4. Yoast SEO. This tool is incredible for traffic generation. It looks at a number of ranking factors and grades the content you are inputting.

Lead Generation is crucial in managing your website. I have stated many times that the days of an Online Brochure are long gone. The technology exists and is most of the time open source, so implementation is easy.

If you want to talk about your lead generation campaign, you can call me at 215-259-8144 or email me at shawn@sjsdigital.com

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