SEO For All is Irresponsible

It's no secret that I love SEO. I am passionate about it, I am always learning about it. A disturbing yet long standing trend is that SEO Companies will always make the move to get everyone that calls them signed up for SEO services. I am here today to share that this approach is not only self serving, but irresponsible. SEO should be used as a strategy in instances where it can be effective and generate business. Even still, SEO should be performed in conjunction with other traffic generating activities. I make these two statements with two very specific things in mind. Not all services are searched for in mass that would make the effort profitable. For instance, a B2B service provider may not want to consider an "all in" SEO approach because there needs to be other pieces to the decision making process done first. Or, if you manufacture clothing and you are a brand, SEO may not be effective because your options...
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Last Minute SEO Tips for the Holidays

It is officially the 1st of November and we are headed into the holiday season. Whether you are a traditional Brick and Mortar retailer or an Online Only Retailer, this is it! Search Engine Optimization takes time, so gaining last minute rankings may or may not happen. However, it is possible to improve your traffic between now and the holiday shopping season. The key now will be to improve your Click Through Rate and customer experience. Tips to Improve your Click Through Rate 1: Shorten your Page Title It's a mobile world. With mobile web traffic sitting at 56% of all traffic, statistically people looking for you are doing so on a mobile device. With a more limited amount of real estate on the Mobile SERP, being concise is key. The old standard was 65 characters or so. The new recommendation sits at about 45-50 characters. 2. No | Keyword | Stuffing If you haven't done this already, you need to get your Page Title reading like...
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SEO For Startups

Being a new business owner myself, I understand that there are many different things going on and you have to wear many hats. One of the last things you want to attempt to tackle is SEO. It's technical, it's confusing, and there's a lot of information out there. That is why we created "SEO for Startups." The guide featured in the blog post will share some of the quick things to keep in mind for SEO Success in your business. This advice will work for any company. Whether you are eCommerce, service based or technology based. SEO for Startups: Expert Advice Tip One: Mind your URL Structure From the beginning of a website build, you will want to keep an eye on your URL structure. A lot of times, when a site is being developed, quickness is key and URLs become second concern. This is a key mistake. URLs tell Google and the potential customer what the page is about. If Google is seeing something...
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